Team
Merrick Haydon
CEO and Founder of ThirtyThree18
With over three decades at the forefront of global sports marketing, CEO and Founder of ThirtyThree18 – Merrick Haydon – has worked closely with some of the world’s most respected luxury and premium brands across golf, equestrian, motorsport, tennis, rugby, football, sailing, rowing, and other elite performance sports.
From brand storytelling and ambassador strategy to global sponsorship activation, Merrick’s expertise lies in curating the space where luxury, influence, and elite sport intersect.
Since 2008, Merrick has delivered premium sports marketing programmes across the Middle East, with a particular focus on Saudi Arabia’s fast-evolving sporting landscape, bringing regional insight that’s helped shaped global sports communications and sponsorship strategy at the highest level.
Recognised for his expertise in sport and luxury, Merrick is a regular voice in leading top-tier media around the world.
TEAM EXPERTISE
From golf to motorsport, equestrian to football, rugby to sailing and beyond, our London-based team brings together deep expertise across the sporting spectrum. Supported by a trusted global network of sports marketing specialists in key markets, we deliver campaigns shaped by international perspective and local insight – ensuring impact for premium brands on a worldwide stage.