About

Founded in London by Merrick Haydon, ThirtyThree18 was created with a mission to deliver premium sports marketing services for premium brands and premium sports.

The agency was born in Cape Town, South Africa – the inspiration behind our name, taken from the city’s latitude and longitude coordinates – a reference point for the global outlook that helps shape our work. Today, with our headquarters in London, and a network of independent affiliate partner agencies worldwide, we bring local insight on a global scale, integrating sport and style without borders. As we continue to expand globally, our hands-on, bespoke support remains at the heart of everything we do.

We curate brand partnerships that connect premium brands with premium sports, reaching global audiences through compelling storytelling that inspires, engages, and delivers impact.